Tools

This project reinterprets brand identities by projecting them onto various tools and objects, translating each brand's character into a playful visual language. Familiar logos and colors are reshaped into unexpected forms, creating witty, dimensional expressions that turn digital tools into tangible, character-driven objects.

I'm a brand and graphic designer building identity systems for products and services. Working across 3D graphics, icons, and motion, I look for what's essential in a brand and shape it into a visual language that stays clear at any scale and reads naturally across cultures.

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Career

2025 -

2023 - 2025

2021 - 2023

2018 -

Education

Hongik University,

Bachelor of Arts in Digital Media Design