Tools

This project reinterprets various brand identities by projecting them onto different tools and objects, translating each brand’s character and function into a playful visual language. Familiar logos, colors, and symbolic elements are reshaped into unexpected forms, creating a sense of curiosity and enjoyment. The focus is on witty, dimensional expressions that make digital tools feel like tangible, character-driven objects.

Based in South Korea, Jongmin creates impactful key visuals through conceptual experimentation and diverse materials. He focuses on translating brand essence into refined visual forms that resonate globally. By prioritizing clear messaging and cohesive design, he helps international brands establish a sophisticated presence across diverse markets.

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Career

2025 -

2023 - 2025

2021 - 2023

2018 -

Education

Hongik University,

Bachelor of Arts in Digital Media Design

Contact

Kingjongmin@gmail.com